I wanted to share a casual case study on generating money with PLR. I found myself needing a lump sum of money last month. It was a surprise cost that kind of caught me flat footed. I had just finished paying for some software updates AND ALL of my outsourcers.
I needed to make some money quick and figured since I had all of these PLR products created I might as well use a couple.
I knew the key to making money quick would be offline. AKA I hit the streets. I know some online earners hate to hit the streets but sometimes it is a quick and easy way to not only make money, but build your network.
The best part is this really cost me nothing to start. If you were to do it you would Have to pay for the PLR but that is it.well, plus the cost of printing two pages.
The first thing I did was choose some PLR products I chose 4 social media and web based PLR products.
I stuck with these four to begin with. They are all geared towards local small businesses so they are perfect for my demographic.
Using Mac Pages I created a one page menu or brochure that had an image of each of the products and some sales copy. I included a price of $9 per guide. I then created another page that was full of eye popping stats about online marketing. I got these stats from other PLR products we had created. I got both of these printed and laminated for less than $10.
I then hit the streets, the internet and the phones. Obviously not all at once but my main goal was to get in front of decision makers. I phoned some friends and got referrals. I posted on the towns Facebook wall asking if any local businesses needed online marketing help and I got requests for meetings this way.
Lastly, I hit the streets and did a walk up and down downtown not selling with anything just getting meetings. I was totally honest and transparent. I asked biz owners if they were happy with their online presence, and if not would they mind considering some ways they could increase their online exposure. I dealt with some rude and gruff responses, but on the whole most people were interested and a number of them committed to some meetings.
After ONE day of hitting the streets, and another day of hitting up my own network via email, Facebook and the phone I had scheduled 17 meetings over the next week.
Here was my general plan of attack in the meetings. I simply asked about their current online presence and listened. I gave them some hints if I noticed anything glaring missing from their presence. After some discussion I showed them my menu of PLR products and explained how each could help them. I also showed them the stats sheet. I went into my pitch and tried to sell them on the cheap guides. If people wanted to negotiate I would as long as I kept above the cost for printing the guides. A number of people I sold instantly. Some people paid right away and others didnt feel comfortable until I had the guide for them. Either way I dont really care because even if I get stiffed for a guide or two that isnt the real money maker
I took the orders, and told them I would bring them their guide on whatever date (this is also an added excuse to get in front of potential customers, and when you come back you will be welcomed because you are bringing in a product for them totally different dynamic on this visit use it!). Only once I had gotten all of my orders did I print the guides. This way no waste whatsoever, unless someone backed out of course but that really isnt a big deal and actually never happened to me. Anyways, all orders (paid or awaiting guide) equaled out to 29 (this included some biz owners getting all 4). Now, since some of these deals were bundles the gross revenue from selling the guides was about $225. I ended up paying about $100 to print the guides out.
So after a couple of days I had netted $125. Not good enough. The key is though, the guides werent my main objective. Essentially the guides were advertising for big ticket offers. So in essence, I just got paid $125 to advertise to local businesses. Not bad!
Now here is the key fill your guides with up-sells! Offer social media training, web design, web hosting affiliate links, etc Since I have access to all of the PLR at Best Quality PLR, I even offered bundles of eBooks as digital downloads. I didnt get too obnoxious with the ads in the guides but I wasnt shy with them either. I even had a couple mini fliers made and inserted them. These fliers were for web design deals.
Now I have the skill to build websites for local businesses, but if you dont dont worry about it. Outsource it! Just make sure you charge enough to make a profit.
Anyways, TWO days after I had dropped off the guides around town I got an email form a local business looking for a simple website. I was able to use my Hostgator affiliate link for their hosting and domain so another $50 right there. On top of that, we worked out a deal for a basic website one grand! The customer was more than happy to pay half in advance since at this point we had an established relationship.
So after that process I had earned:
$125 from guide (ad!) sales
$50 Hostgator affiliate
$1000 web deal
Not bad for essentially a weeks work. It wont let me retire early, but I was in a pinch and needed money. I was able to get it with PLR. The crazy thing is I have been in constant Contact with 4 other business owners so I am probably going to make even more money.
If there is one thing I would change it was not including some sort of online coaching offer. So many of the business owners have just wanted to chat. I like creating goodwill, but there is also value in letting people know your time is valuable. It is also yet another monetization method on something I have already did all the legwork on. I think if I do this again I will include a mini flyer for a discount on online coaching.
Not everyone feels comfortable hitting the streets, but if you have a plan, an offer and some great PLR products you WILL make some money.