Using keyword search engine ranking to help propel Your website to the top of the search engine rankings is one very effective way to drive more traffic to your website all for free.
Besides the free traffic another wonderful benefit of this type of traffic is that it meets yet another criteria for quality website traffic: all the traffic that comes to your website via this technique will be very qualified and targeted.
You may be wondering how I can know that, simple, since the people who visit your site are doing a search for a keyword phrase you are targeting you know that they have a big interest in your product or service, they are very targeted.
Don’t worry, I know this can sound complicated… and it can be complicated, but in it’s simplest form it looks a little like this:
Let’s say you are selling a book about improving your golf swing. The whole focus of your website is to help golfers improve their game by improving their swing.
You’ve isolated a list of keywords that are very focused on golf swings. These keywords get decent monthly traffic and relatively low competition.
For this example, let’s say you are targeting the keyword phrase “improve your golf swing”. Using this phrase in your website optimization plan will help the search engines find your site. They will be able to identify that you site is about improving golf swings.
If they believe your website can offer valuable information on improving golf swings to anyone who visits it, they will rank your site very high. Ideally you want your site to be ranked within the first page of results.
So, if someone goes to their web browser and types in the phrase “improve golf swing” and your site is one of the first ones that show up, they will very likely click on the link and be taken to your website.
Since they were actively searching for the term “improve golf swing” you know that they have a high level of interest in improving their golf swing which makes them a good potential customer of yours.
This technique works well for not only your website but you can also use it for distributing articles for article marketing as well as for all your blog posts.
Just use your keywords as the basis for your posts and articles. If you choose the right keywords and submit them to good article directories, your articles or blog can show up in the top ten for that particular keyword phrase… again, good free traffic.
There are a few Things to keep in mind: for one thing, the algorithms that the search engines use to determine how relevant any particular site is change frequently.
To be really competitive, especially in a competitive market, you need to stay on top of your optimization efforts (or hire someone to do it for you), but you can still benefit from this method even with just a few simple tweaks to your website.
As a business owner you understand the importance of getting every advantage you can and using
keyword search engine ranking techniques is one of those advantages.