There is nothing which screams out brilliant opportunity as does Internet Marketing. That is why if one does not want to lose out on serious profit making chances then one should read the basic forum rules posted on each site.
This provides guidelines as to what can or cannot be done on the forum, helping you draw your limits as to how aggressive your marketing can be on these forums. Lack of this often leads to carelessness leading to unnecessary bans, and black marking against a particular users name.
So reading the rules before joining any forum is absolutely crucial, and comprises the first rule in successful internet marketing. The rules of the forum are posted right in the beginning under the guidelines or general discussion category and are not too detailed or tedious.
They simply ban or disapprove of any kind of aggressive self promotion and untoward comments which may offend the sensibilities of the other forum members. But the degree of strictness in implementing these rules differs from site to site, so checking beforehand is the safest way not to get yourself in trouble.
Remember you are a fellow forum member who has joined because you like the sound of the forum and the topics being discussed in it, you are not supposed to be here to market yourself. So do not start singing your own praises and that of your website and product the moment you enter, especially without context.
Read what is being discussed, see how the forum is (formal or informal) and respond to it. Moreover get to know some of the people on the forum, build a rapport before broaching the subject of your website, that also subtly.
Following threads also has another bonus. If you follow, then you can keep track of certain queries raised by members, and if this falls in your area of expertise then you can help them out and solve their problems, maybe even lead them subtly to your site containing matters about these issues.
This not only gets you traffic to your site but also creates your reputation. This procedure becomes even more relevant for sites which let you to add the links to your websites along with your name. Thus in time, your credibility will increase and people will flock to your site to get help or buy your product, increasing your sales.
So just go ahead and follow the etiquettes and all will be fine.